QR codes have gone from a novelty to a genuine marketing tool. You'll see them on business cards, event flyers, product packaging, and social media posts, and for good reason: they turn a printed or visual asset into an instant gateway to wherever you want to send people.
Carousels are consistently one of the best-performing formats on Instagram. They get more saves, more shares, and more time on post than almost anything else in the feed, and the algorithm responds accordingly. The challenge most business owners run into isn't the design side. It's
LinkedIn has changed. The platform that used to feel like a glorified CV site is now one of the most powerful places for business owners and entrepreneurs to build an audience, generate leads, and grow a business without spending a cent on ads. The people doing it well aren'
Carousels are one of the most powerful content formats available to coaches and consultants right now, and not just because they perform well in the algorithm. They give you space. Space to actually explain something, walk someone through a framework, share a story with nuance, or lay out a process
A clean, background-free image can do a lot of work in a design. It keeps the focus on the subject, makes your visuals feel more intentional, and gives you the flexibility to drop your product, your headshot, or any asset onto any background you choose. You don't
Most people treat text as the functional part of a design. The bit that delivers the message while the visuals do the heavy lifting. But typography, when it's done well, is the visual. The right font treatment can stop a scroll just as effectively as a striking image.
One of the most common things that makes DIY content look DIY is inconsistency. Different shades of the same colour across posts. Three different fonts used on three different graphics. A logo that sometimes sits in the corner and sometimes doesn't appear at all. These things are easy
You spend time putting together a design that looks great. Then you realize you need it in three more sizes for three more platforms, and the prospect of rebuilding it from scratch (or worse, squishing everything into a different canvas and hoping it still works) is enough to make you
Carousels aren't just having a moment, they're dominating the game. They consistently pull higher saves, more shares, and longer time on post than almost any other format. For business owners building an audience, they're one of the most reliable tools in the kit. So
Most people who use Canva regularly have barely scratched the surface of what it can actually do. The design side? Sorted. Templates, fonts, brand colours: that part's become second nature. But the Canva App Marketplace is where things get genuinely interesting, especially for business owners who want their
Social media is a great place to build an audience. It's not a great place to own one. Platforms change their algorithms. Reach drops. Accounts get restricted. And no matter how many followers you have, you're one policy update away from your audience becoming significantly harder
There's no shortage of AI tools right now. Most of them promise to save you hours. Some of them actually do. The challenge is figuring out which ones are genuinely useful versus which ones are clever demos that fall apart the moment you try to use them for